About Us

Ankarsrum Assistent

The Assistent® Original is manufactured in the mill town of Ankarsrum, in Småland, southern Sweden, half way between Västervik and Vimmerby. The motor and most of the machine have been developed, manufactured and assembled in our own factory.

We have our own foundry and manufacture all aluminium components ourselves. Where we cannot do something in our own factory, we try to use companies in the region for the work.

Among other things, we purchase plastic components, painting, marketing material and packaging from companies within the municipality. This creates flexibility, delivery reliability and a solid guarantee of quality of which we can be truly proud.

Our goal is to manufacture the world's best kitchen machine.

Hot Ideas Ltd

Hot Ideas Ltd is the exclusive distributor of the Assistent® Original in the United Kingdom and the Republic of Ireland.